Designing In Adherence
Designing In Adherence: Pharma Can Use A Product Development Process For Improving Patient Adherence
Authors: Bill Hartzel, Product Manager, Medication Delivery Solutions, Bob Carr, Director, Commercial Finance, Victor Gherdan, Senior Design Manager, Catalent Pharma Solutions, Editor, PMPN Magazine
Advances in technology are accelerating medical discoveries at an unprecedented rate. Individualized medicines are becoming more of a reality with extraordinary developments in genetics and biopharmaceutical engineering. There is even considerable progress being made in smart medicines that are able to track when and how medications are delivered inside the body. However, all these advances are for naught if the medication is not taken.