Designing In Adherence

Designing In Adherence: Pharma Can Use A Product Development Process For Improving Patient Adherence

Authors: Bill Hartzel, Product Manager, Medication Delivery Solutions, Bob Carr, Director, Commercial Finance, Packaging Services, Victor Gherdan, Senior Packaging Design Manager, Catalent Pharma Solutions, Editor, PMPN Magazine

Advances in technology are accelerating medical discoveries at an unprecedented rate. Individualized medicines are becoming more of a reality with extraordinary developments in genetics and biopharmaceutical engineering.  There is even considerable progress being made in smart medicines that are able to track when and how medications are delivered inside the body.  However, all these advances are for naught if the medication is not taken.