A Compelling Case For Softgels In OTC Markets

Summary: In a crowded, growing marketplace, the need for companies to differentiate their brands from the competition is important. Consumers need products that offer product efficacy and also want dosage forms that fit with their busy lifestyles. This might be done by creating a formulation that is more pleasant to take, thus increasing compliance, or perhaps, a pain reliever dosage form that offers a faster onset of action than a traditional tablet product. There is significant evidence of consumer support for the softgel dosage form, which offers consumers the potential for faster acting in an easy to swallow softgel capsule. 

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