Healthy Aging: Improved Dose Forms For Aging Population
Summary: Healthy aging is growing concern in the U.S., where 35% of the population is now age 50 and older. Consumers show an increasing turn to over-the-counter (OTC) treatments as less expensive and more convenient alternatives to prescription drugs. The growing self-care trend among consumers has received interest from companies looking to address key needs in order to provide safe, effective, and fast-acting OTC treatments that keep up with the demands of the aging population. Learn how a successful partnership between OTC brands and manufacturing companies can aid this audience of increasingly empowered seniors.