Brand Revitalization With RP Scherer Softgel Solutions For Analgesics

Summary: Catalent was approached by a global consumer healthcare company who needed an innovative drug delivery partner to help them revitalize one of their leading OTC brands. Their brand was well established having been in the market for more than 50 years and was beginning to see signs of erosion among its loyal consumer base. The commercial team concluded that the brand was losing relevance due to a lack of “new news.” The team recognized that innovation would be required in order for the brand to maintain its leading market position.

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