The Softgel Revolution

Summary:  Consumers are looking for products that are efficacious and that are sold in dosage forms that are compatible with their busy lifestyles. The innovative technologies such as rapid onset, increased palatability and the ability to tailor both appearance and flavour characteristics have all been made in recent years to adapt to changing market needs and consumer demands. The marketplace will continue to evolve to meet the demands of the real beneficiaries, the consumer.

This article was originally published in Nutraceutical Business Review by HPCi Media, learn about innovative dosage forms that are likely to succeed and create a differentiated products in an increasingly crowded market space.

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