Considering Patient’s Voice in Drug Design
Summary: Patient opinions and preferences about drug therapies are major factors impacting the success of drugs in the long run. If a drug is difficult to swallow, requires too many doses, or has a bitter aftertaste, patient adherence and, thereby, efficacy will be low. Therefore, drug makers are thinking about these issues earlier in the development process than ever before. Download the eBook on how to incorporate patient opinion into early drug design.